STRATEGY & OPERATIONS
Atmasamman Pvt. Ltd. helps technology startups’ marketing strategy by identifying
target customers & market segmentation using the application scenario tool. Marketing
strategy has become one of the most complex areas within a firm. While its main role is
to create value for customers and capture a share of that value for the firm, a number of
changes in the market -new players, technology shifts, explosion of media and channels,
hyper-connectivity,